Peter Messe was a young tailor
who, in the early part of this century, immigrated from Italy to Chicago.
He worked on the railroads during the day, and did tailoring at night. His
wife, Jenny, was a seamstress.
One day they rode the train some 75
miles north and stopped in the resort town of Lake Geneva, Wisconsin. This
was the spring and summer resort town for such Chicagoans as the Wrigleys, the
Maytags, and the Morgans, and there the young couple found an opportunity to
start their own laundry and dry cleaning business -- the Pantorium Cleaners and
Dyers. It was 1919.
Peter and Jenny, had one child, Mary,
who started helping in the family business at age 12 by doing counter and book
work. In 1935, she married Joseph Delgatto, a young man who was working in
the railroad business in Chicago. While the Depression hit cities hard,
life in the rural areas was not as bleak. The Messe family persuaded Joe
to leave his railroad job and join their cleaning business.
By 1939, Joe and Mary and two sons,
Peter and Joe Jr., and Joe Sr. had spent some four months at the dry cleaning
school in Silver Spring, Maryland. He was also active in the Wisconsin Dry
Cleaning Association, and served as its secretary/treasurer.
In 1944, Pantorium Cleaners & Launderers
celebrated its 25th anniversary and Peter and Jenny Messe retired, leaving the
business to Joe Sr. and Mary. Running a business and raising two boys
provided plenty of work, but Joe and Mary found time on fall weekends to drive
about an hour away to Madison to watch the University of Wisconsin play
football. When the Badgers won the Big 10 Conference in 1952, Joe Sr. told
his family they were going with the Badgers to the January 1, 1953, Rose Bowl in
California.
"When we left Chicago", reports Joe Jr.
"it was snowing and cold. There were no automatic jet ways in those days and we
had to walk out on the tarmac and up the ramp to the plane. We weren't
even sure the plane was going to get off the ground!"
But the plane did get off the
ground and several hours later the Delgattos found themselves in Los
Angeles--where it was 82 and sunny.
"It took my folks 18 months to sell our
farm, home, and business, and to relocate to Sierra Madre, just a few miles east
of Pasadena," says Joe Jr. "By 1955, we'd built a new Pantorium--a 1950s-style
drive-in, for which we won a design award in the mid-1960s"
In 1960, while in college, Joe Jr.
started working with his father and brother in the family business. He
attended IFI's dry cleaning school in 1966, returning in 1969 for the management
series.
Joe Sr. retired in 1976 and today
brother Peter owns dry cleaning stores in San Marino and Arcadia (both in Los
Angeles County). Joe Jr.'s son Mike, who is also volunteer fireman/EMT, and who
attended IFI's dry cleaning school in the early 1980's, works with his father at
Pantorium.
Ever devoted to the community of
Pasadena, aside from his business, Joe Jr. is an active "White Suiter"--one of
the 935 volunteers who ensure the success of the Tournament of Roses Parade and
all its concomitant activities. For the past two years, he chaired the
Membership Development and Diversity Committee. "We used to be an
organization of Caucasian males, but now almost 40 percent of our members are
women, and we more closely reflect the make-up of the community--with Black,
Asian, and Hispanic members.
"Derek Bedell, of Home Van Vechten
Cleaners in Pasadena, and I clean probably two thirds of the 900+ white suites
after the Tournament each year," estimates Joe Delgatto. "I've been
accused of shrinking a few of those suites, but I know for sure that some of
these volunteers just change shapes from year to year!"
It has taken almost 80 years for Pantorium to be passed
from Peter Messe to his daughter and son-in-law, Mary and Joseph Delgatto Sr.
and now to Joe Jr. and his son Mike. In April, 2005, Mike purchased the
establishment from his father and, even though he does not have any children
himself, his nephew Vincent at age 13, having already made some career
decisions, is thinking about being a dry cleaner himself, making it the only 5th
generation business in the San Gabriel Valley if not any further in the Los
Angeles area or beyond…
We figure another 80 years for Pantorium
will be easy. |